Nestlé Korea has expanded its premium coffee lineup with the launch of Starbucks At Home 'Cafe Moment Stick'.
Available in two varieties, 'Bright' and 'Smooth,' both made with 100% Arabica beans and freeze-dried to preserve their flavor, allowing consumers to choose based on their preferences.
Sales are scheduled to begin on September 9th through Nestlé Korea's official Naver mall and offline channels.
Nestlé Korea announced the launch of 'Starbucks Cafe Moment Stick,' a new product in its 'Starbucks At Home' line. This stick coffee was designed to allow coffee lovers to easily enjoy high-quality coffee at home. With the launch of this new product, the Starbucks At Home product lineup has become even more diverse.
Nestlé Korea Launches Starbucks At Home 'Starbucks Cafe Moment Stick'
First introduced in bottle form last March, 'Starbucks Cafe Moment' has garnered immense popularity among coffee enthusiasts due to its high-quality beans and meticulous roasting techniques. It caters to consumers seeking premium coffee experiences. This newly launched stick-type product enhances the convenience of 'Starbucks Cafe Moment,' allowing consumers to enjoy it anytime, anywhere.
'Starbucks Cafe Moment' is crafted using 100% premium Arabica beans and employs freeze-drying technology to preserve the coffee's original aroma and flavor to the fullest extent. This ensures a consistent taste and aroma from the first sip to the last.
The newly introduced 'Starbucks Cafe Moment Stick' comes in two versions. 'Bright' is designed for those seeking a refreshing experience, characterized by citrus notes and a bright acidity. On the other hand, 'Smooth' is a mellow medium roast coffee with a harmonious blend of roasted cereal notes, perfect for moments of relaxation.
Nestlé Korea's Coffee Business Division explained that Korean consumers are increasingly demanding a more sophisticated coffee experience in terms of taste and aroma, and 'Starbucks Cafe Moment' was created to satisfy these needs. They also announced their plans to introduce various products in the future, enabling consumers to enjoy high-quality coffee conveniently anytime, anywhere.
'Starbucks Cafe Moment Stick' will be available for purchase through Nestlé Korea's official online store on Naver starting September 9th. It will also be featured on Naver Shopping Live's 'Shinsang It Show' that same evening. Subsequently, it will be available through various offline channels, including E-mart, Homeplus, and Lotte Mart.
※ This article is based on the company's press release and has been reorganized for clarity.